Predrag K. NikoliĆ
DADATAG
Biography
PROFESSOR // UX, IxD, UI DESIGNER // INTERACTIVE MEDIA ARTIST // DIGITAL MEDIA EXPERT
DADATAG
TEACHING EXPERIENCE
EDUCONS UNIVERSITY, Faculty of Digital Production 2012 - present
Full Professor and Ex-Dean of the Faculty of Digital Production.
*Associate Professor 2013-2018
*Assistant Professor 2012-2013
COLLEGE FOR CREATIVE STUDIES DETROIT 2020 - 2024
Professor and Chair of the UX Design Program
*Adjunct Professor 2020-2021
Artificial intelligence, Metaverse Design, UX Research Methods, Graduate Thesis I, Graduate Thesis II.
CHINA ACADEMY OF ART, School of Innovation and Design 2021 - 2024
Visiting Professor - Metaverse Design, Robotics for Designers, AI for Designers.
UNIVERSITY OF THE BAHAMAS, Faculty of Liberal and Fine Arts 2021 - 2022
Associate Professor - Multimedia Layout Design, Capstone I & II, Digital Storytelling.
SHANGHAITECH UNIVERSITY, School of Creativity and Art 2020 - 2021
Associate Professor - UI Design, Psychology of IxD, Design Thinking, Psychology For Better Digital Design.
SHANTOU UNIVERSITY, Cheung Kong School of Art and Design 2017 - 2020
Associate Professor - Interactive Media, UX, UI, IxD, XR, AI, and System Design.
MULTIMEDIA UNIVERSITY, Faculty of Cinematic Arts 2016 - 2017 Adjunct Professor - Digital Media Entrepreneurship and Business Development.
UNIVERSITY OF TECHNOLOGY MALAYSIA April 2017
Visiting Professor - Interaction Design.
UNIVERSITY OF BERGEN, Faculty of Fine art, Music and Design May 2015
Adjunct Professor - Interaction Design.
METROPOLITAN UNIVERSITY, Faculty of Digital Arts 2008 - 2012
Assistant Professor - Web Design & Interactive Media.
PROFESSIONAL EXPERIENCE
AI.R LAB SCIENCE, USA 2022 - present
Founder
VISIA INTERACTIVA, Johor Bahru, Malaysia 2017 - present
Founder
EAI TRANSACTIONS ON CREATIVE TECHNOLOGIES 2019 – Present
Editor-In-Chief
COLLEGE FOR CREATIVE STUDIES, Detroit, USA 2022 - 2024
Chair of the Graduate User Experience (UX) Design Program
SHANGHAITECH UNIVERSITY, Shanghai, China 2020 - 2021
Principal Investigator
EDUCONS UNIVERSITY, Novi Sad, Serbia 2016 – 2017
Dean of Faculty of Digital Production
As Dean of the Faculty, I was responsible for matters of academic policy and the academic budget. The role also encompasses the development of new business initiatives. Creating a budget for the faculty's administration that fits with the overall goals that the budget was made for and is in charge of making sure that the budget is spent in a way that stays within those goals. Futhermore, I was also responsible for establishing and maintaining links with other institutions and academic bodies, both international and national. Curriculum development and the initiation and development of new undergraduate and graduate programs align with the University's overall programming objectives. Evaluation of teaching methods, effectiveness, and grading practices takes place. This approach fosters and encourages research within the faculty.
EDUCONS UNIVERSITY, Novi Sad, Serbia 2015 – 2016
Programme Director
From the position of International Joint Master Degree in Integral Innovation Programme Director, I have had an opportunity to work on the program development and execution with three other partner universities: the Slovak University of Technology in Bratislava, Mendel University in Brno, Danubius University in Galati. Part of my overall program management duties is course management, development and execution of the communication strategy, eTools development, implementation and maintenance management, and partner’s relationship management. Throughout these activities, I have managed to provide and how to coordinate for the University additional strategic partnerships, such as with Danube Academic Consortium (DAC) and Adria Media Group (a leading regional media and publishing corporation).
DADATAG VIRTUAL FACTORY (DTVTF) LTD., Worldwide 2013 – 2022
CEO / Chief Creative Officer
Digital consultancy and innovation agency focusing on integrated communication campaign development and innovative use of new media technologies. The agency made several products for its clients, which improved their online campaign performance, particularly within the social media environment, and built a respectable reputation based on its wide strategy development and technology capacity. Recently the agency became fully oriented toward integrating physical and virtual space by using cross-platform design, wearable computers, augmented reality, physical interaction & mobility behavior, and social media network potentials.
GREY GROUP & JWT, Düsseldorf, Germany January 2015 – December 2015
Global Digital Director / Chief Creative Digital Officer
Providing leadership and vision, defining the strategic direction of the digital accounts within the company, liaising closely with the management of JWT/Grey & client teams and key client contacts, and offering digital knowledge and advice to other senior representatives. Working with the regional & local JWT/Grey Business Directors, developing a strategy for agency clients and, delivering profitable digital growth opportunities for groundbreaking digital work for those clients (media & creative), and then taking responsibility for owning every aspect of the delivery of those plans. Providing yearly development plans. Planning and developing creative solutions over multiple digital media channels emphasizing interaction, interface, and cross-platform design with a high impact on user experience. Network management on local business, work effectively with regional offices to ensure alignment, build relationships with the wider JWT/Grey and WPP digital teams, and manage opportunities for those groups where appropriate.
Relevant clients: Nestle, Unicredit Bank, Beko, Mazda, H&M, Mars.
OGILVY GROUP, Athens, Greece 2012 – 2015
Global Head of Digital / Chief Creative Digital Officer
Business development from scratch, including negotiations and closing deals, building up and leading all digital operations, business strategy and execution, digital consultancy, project management, communication strategies over different digital media channels, UX & UI design and creative directions, digital team recruiting and management, development of partnerships with regional industry players, setting up regional digital communications operations for four countries, expansion of existing client network.
In the first nine months, the Digital Department became one of the most profitable in the agency, with 100% takeovers of existing agency clients and additional acquisitions of some of the top market players in their industries.
In 2013, Coca-Cola's 45 Years in Serbia social media campaign received over 1.7 million votes for the Best PR Online Campaign award. The Ogilvy Digital Team completed the project management and execution.
In 2014, the Digital Department's profit growth was 200%. In terms of performance, it is a fast-growing unit in the agency that can provide all digital communications services in-house with an existing team of 7 people.
The department developed two online platforms and offered them to clients: first, in the second quarter of 2013, and second, in the last quarter of 2014, to lower the prices of the digital services, increase success performances, and provide the highest client satisfaction.
Relevant clients: Telenor, IBM, Credit Agricole Bank, Piraeus Bank, Unipol Group Italy, The Coca-Cola Company, Coca-Cola Hellenic, Sarantis, Boehringer Ingelheim. Molson Coors Europe.
GROUNDLINK, New York, USA March 2011 – August 2011
Global Head of Digital Marketing
Manage digital communication channels to generate new digital revenue generators. Recruitment, building competence, and managing international marketing and web development teams. Development and implementation of marketing and online sales initiatives using email, SEM, SMM, display advertising, and promotions. eCommerce interaction design processes and procedures analysis and implementation to increase revenue. Execution of strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Weekly and monthly review of online media activities with recommendations for improvement based on best practices and trends. Educate and drive innovations and coordination between marketing, sales, and web development teams.
OGILVY- MATHER, Prague, Czech Republic 2008 - 2011
Head of Data Insights
Digital media communication strategy development and execution. Underlying business objectives and data analysis with actionable recommendations. Visitor behavior analysis and, based on that, developing data-driven media strategies for different target groups of consumers. Online campaign analysis and optimization. Managing online campaign tracking for banner ads, email marketing campaigns, and search engine marketing. Finding opportunities and developing new digital businesses.
In 2009, I offered Europe-wide performance digital media service to the other Ogilvy offices based on actionable data recommendations for overall digital channels. Within three months, I have managed the successful implementation of the service from the project management methodology, sale strategy, software and tools implementation, and coordination between in-house and international teams in Ogilvy Hungary, Ogilvy Russia, and Ogilvy Germany offices.
Relevant projects and clients: KRAFT Foods, Czech Airlines, Vodafone CZ, Click4Sky, Hungarian Ministry of Tourism
YAHOO, Budapest, Hungary 2007 - 2008
Professional Services Consultant
Project Manager and consultant in a Digital Media Environment from strategy, visual identity design, interaction and interface design, content management, online marketing optimization, data analysis and interpretations, various online business model development to SEO, SEM, online marketing campaigns planning - execution, and web analytics. Special focus on rich media advertising, usability analysis, and mobile marketing. Best practices expertise, advanced deployment, and customized end-user training services.
Relevant projects and clients: Olympus Europe, SAP, Telekom Austria, RTL Germany, Pricerunner, Jamba Worldwide, MKB Bank, ContetMetrics Germany, InFlow Denmark, WebRelate Scandinavia AB, FELD M GmbH Germany, Be Found Norway, Cyloop Mobile Argentina etc.
JADE PREMIER LIMITED, London, United Kingdom 2000 – 2005
Managing Director / Chief Creative Officer
Full-service digital media company offering a wide range of services, from online property and boat sales to online hotels, cars, and villa rentals, through web and application development. I was responsible for online sales strategy and execution, affiliate programs management, negotiating and closing deals with direct clients and affiliates, lead all digital creative and communication efforts for clients, including online services conceptualization, visual design, interaction and interface design, search (paid and organic), display, analytics, emerging media. Act as a primary client contact by understanding client and affiliates' goals and optimizing their online success through research and analysis. Ensure smooth execution and client satisfaction by streamlining internal processes and methodologies. Coordinate and manage external international teams and affiliates. Manage all facets of the campaigns and sales operations execution by overseeing the account management and digital media team.
Collaborate with cross-functional teams both internally and externally. Manage, review, and analyze all clients-facing deliverables.
CYPYUG, Larnaca, Cyprus 1999 – 2000
Creative Director
Creative direction, content, strategic planning, and organizing various communication activities. Realization of advertising solutions. Managing media promotions through effective website presentations, online campaigns, TV, radio, fairs, and company-organized events to improve client network and increase profit.
HONOURS
- European Alliance for Innovation (EAI)
Fellow
- SIGGRAPH 2024
Invited external reviewer for the SIGGRAPH 2024 Emerging Technologies, Labs, and Posters
- SIGGRAPH 2023
Invited external reviewer for the SIGGRAPH 2023 Emerging Technologies and Labs
- crQlr Awards Tokyo 2022
Winner
- 7th EAI International Conference on Interactive Digital Media 2021, Johor Bahru, Malaysia
Keynote Speaker
- ISEA 2022 Barcelona Pre-conference Event 2021, Barcelona, Spain
Invited Speaker
- EAI SmartCity360° International Convention 2020
Keynote Speaker
- 6th International Conference on Interactive Digital Media 2020, Bandung, Indonesia
Keynote Speaker
- EmTech MENA 2019 MIT Technology Review, Dubai, United Arab Emirates
Invited Speaker
- Smart City 360 Summit 2019, Braga, Portugal
Keynote Speaker
- INTETAIN 2019, 11th International Conference on Intelligent Technologies for Interactive Entertainment, Braga, Portugal
General Chair
- Springer Mobile Networks & Applications, 2019 SPECIAL ISSUE ON Current Challenges of Smart Cities and Internet of Things
Guest Editor
- INTETAIN 2018, 10th International Conference on Intelligent Technologies for Interactive Entertainment, Guimarães, Portugal
Keynote Speaker
- MOBILITYIOT 2018 5th International Conference Mobility IoT 2018, Guimarães, Portugal
Keynote Speaker, Organizing Committee Member, Scientific Board Member
- TECHNARTE 2018 Conference, Los Angeles, USA
Invited Speaker
- The 15th Learning and Sharing Forum on the theme “Enhancing and Effective Student Mobility Programme for Asia-Pacific and European Universities”, Galati, Romania.
Keynote Speaker
- The 3rd International Conference on Mobility in IoT (2016), Bratislava, Slovakia.
Keynote Speaker, Session Chair, Organizing and Technical Program Committee Member
- Maison Shanghai (2016), Shanghai, China.
Keynote Speaker
- Breakthrough Festival of Digital Culture (2016), Novi Sad, Serbia
Keynote Speaker, Director of the Festival
- 11th International Conference on European Integration (2016) - Realities and Perspectives, Galati, Romania
Keynote speaker
- 2nd International Conference on Mobility in IoT (2015), Rome, Italy.
Keynote speaker and Technical Program Committee Member.
- International Conference on Mobility Opportunities in Danube Region (2015), Bratislava, Slovakia.
Keynote speaker and Organizing and Technical Program Committee Member.
- Journal of Danubian Studies and Research Advisory
Editorial Board Member
- 5th International Conference: The Danube - Axis of European Identity (2015), Novi Sad, Serbia.
Keynote Speaker, Organizing Committee Co-Chairs, and International Program Committee member.
- International Danube Design Conference (2015), Belgrade, Serbia.
Invited speaker
- 1st International Conference on Mobility in IoT (2014), Rome, Italy.
Invited speaker, Program Committee Member.
PhD in Digital Media
UNIVERSITY OF ARTS IN BELGRADE
PhD Researcher
AALTO UNIVERSITY HELSINKI
Master of Business Administration CARDIFF METROPOLITAN UNIVERSITY
MFA in Digital Media
UNIVERSITY OF ARTS IN BELGRADE
Bachelor of Science in Art History
BELGRADE UNIVERSITY